Purpose driven and conscious Art Director with a demonstrated history of working in the advertising, marketing, media and sustainability industry.

Skilled in brand strategy, creative direction, concept & design. Based in Amsterdam I work with all different kinds of brands, agencies and artists. A lifelong learner that can craft stories across at any platform in both the digital and analog world. I cherish communication between people. Collaboration rather than competition.

I am strategic, insightful, and constantly attempt to catch the essence of brands and people. With my keen eye for detail and strategic vision, I ensure that every project I undertake meets the highest standards, while staying true to the brand’s core essence, narrative, and purpose.

My true passion lies in creating work that positively impacts society & planet, driving meaningful changes in human behaviour.

Specialties: Creative Direction, Branding, Brand Strategy, Art Direction, Concept, Content Creation, Innovative AI, Graphic Design.

Working for clients and agencies among which: Albert Heijn, Avrotros, Bosch, Campari, China Telecom,, Douwe Egberts, Euromaster, Fujifilm, Grand Marnier, HBO, IFAW, Insight TV, Jackie, JFK, Jupiler, KIJK, Laurentis, Lonely Planet, Maaslander, Maxi-Cosi, Mitsubishi, Net5, O’Neill, Pickwick, Quinny, Rizla, Samsung, SBS6, Seiko, Sinner, Staatsloterij, Subway, The Collection, Veronica, VIJF, Warner Bros, Ziggo.